Registering GA4 key events and custom dimensions

Recommended: Registering GA4 key events

After publishing GTM, register these as key events in Google Analytics for conversion reporting:

1. Go to Google Analytics → Admin → Data display → Key events
2. Create key events:
   — purchase – completed purchase
   — generate_lead – form submission
   — contact_click – email, phone, or map link click

Recommended: Registering GA4 custom dimensions

To see detailed form and contact data in GA4 reports:

1. Go to Google Analytics → Admin → Custom definitions → Custom dimensions
2. Create dimensions:
   — form_id (event scope, parameter: form_id)
   — form_type (event scope, parameter: form_type)
   — form_title (event scope, parameter: form_title)
   — contact_method (event scope, parameter: contact_method)
   — contact_value (event scope, parameter: contact_value)